Even at the tail end of last century, it would have been almost impossible for anyone to image the wide variety of the listening choices available to us today when it comes to music, information and entertainment; Not least when it comes to listening to 'steam radio'. It is not just that we all now accept that the common or garden computer has been extended into a full blown entertainment machine; it is the way that that 'old' stalwart transmitted radio has been expanded and absorbed into the digital age. We now have Internet Radio, an example of which is reviewed in the following video:
Internet radio today offers thousands of different radio channels catering for every possible taste, whether that is speech, information or musical genre and sub-genre. These all can be accessed 24 hours per day, seven days per week, as and when you want to and at no direct cost. It has everything that makes it a personal-choice medium.
This is all great news for the individual listener who in the main sees it as a no-cost option to utilise. However there is never a free lunch, so how is it in fact funded? Traditional (usually commercial) stations use advertising revenues with varying degrees of success. Over the years, like most industries there have been very successful stations or groups that make it work, while very many others have fallen by the wayside. The internet radio 'industry' (for want of a better description) is still trying to work it out. Those associated with big broadcasters, automatically have access to their resources, but in the main, most internet radio stations have started from scratch with very little budget and do it because they love it. Access to advertising is then very hit and miss. Thus there can be a big turnover in both start-ups and failures.
Whilst this makes for economic uncertainty for the entrepreneurs, it has the advantage of the smaller internet stations providing a much more personal service, uninterrupted by commercial breaks.
All modern technology is fast developing and internet radio is not by any means an exception, so where does it go from here?
The battle for large traditional broadcasters is different to that for the thousands of smaller independent internet radio stations and the final outcome for the two entities.
Things change so fast in the modern world that I will refrain from guessing the outcome, but surfice to say it is quite likely that the individual listener will be the ultimate one to gain. My advice is not to worry about future developments. Just enjoy the benefits internet radio brings in its present form.
If you are in the market for a new or replacement internet radio receiver, visit the 'Best Internet Radios Choice' website for information and comment on the best internet radio models currently available.
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